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New Northern Ireland Immersive Lab launched

28 Nov 2017
Digital Catapult has launched its new Immersive Lab in the iconic Telegraph Building on Royal Avenue in Belfast city centre.

The new digital space will give organisations of all sizes the opportunity to get hands-on experience with the latest immersive technology including Augmented Reality, Virtual Reality and Mixed Reality enabling them to demonstrate, innovate and test their own business ideas and research.

Supported by the Department for the Economy, Digital Catapult UK and Belfast City Council, the new lab forms part of a number of Immersive Labs across the UK with other locations including London, Brighton and Gateshead.

Speaking at the event the Lord Mayor, Councillor Nuala McAllister, said:

“Belfast’s international reputation for its creative and digital sector is growing rapidly; more than 20,000 people are now employed in the creative and digital industries. The opening of this lab in the former Belfast Telegraph Building, a location at the heart of the city, further demonstrates Belfast City Council’s commitment to support this growing and important industry.

“Last year we formed a joint venture partnership, Bel Tel LLP, alongside McAleer & Rushe to bring forward exciting new plans for the building’s redevelopment. The partnership is delighted to have attracted Digital Catapult Northern Ireland with a view to encouraging further links with the burgeoning media, tech and innovation industry following future redevelopment.”

Professor Sir Mark Walport, CEO-designate of UK Research and Innovation, said:

“Belfast is fast developing a reputation as a hub of entrepreneurial and academic talent in the digital sector. That’s why the Digital Catapult and Innovate UK have opened the first Immersive lab in the city so that we continue to promote the exchange of ideas and give people access to the very latest equipment that will help bring those ideas to life. The Lab here in Belfast will provide access to cutting-edge immersive technology allowing innovators and businesses to test and prototype their ideas and speed up their journey to market.”

Permanent Secretary of the Department of the Economy, Dr Andrew McCormick added:

“Companies, entrepreneurs, creatives and technologists will get access to the latest immersive technology and it is also available to students and academics alike from across Northern Ireland. It is envisaged that the space will become a hub for digital innovators and businesses looking to capitalise on the growing opportunities within the knowledge economy both here in Belfast and across Northern Ireland. In addition, by making this space available to academics and students it will further help to develop the skills needed to support this expanding sector.”

Digital Catapult CEO Jeremy Silver added:

"With all the investment in Asia and the US in different hardware platforms, the UK opportunity we see is to develop world-leading content and applications for virtual and augmented reality. Northern Ireland’s skills in games and creative industries are perfect for this new medium which can be applied for training and design, across the manufacturing industry and health as well. The Immersive Labs can be a showcase, a production facility, an experimentation lab and be part of a network of Labs across the UK. Eventually we want to join these up to present to the world a connected UK content production capability."

Tom Gray, Head of Digital Catapult NI added:

“I am certain that the launch of Digital Catapult Northern Ireland’s first Immersive Lab here in Belfast will help people and businesses to understand the potential of Immersive Technology. The Lab will provide the environment and technology to demonstrate and showcase the potential of Augmented Reality, Virtual Reality and Mixed Reality. We already have a significant presence in the global Immersive market, being home to many up and coming VR companies. We also have a rich heritage in sectors where immersive technologies are likely to have large and immediate impact: the creative industries, construction, manufacturing and healthcare. Establishing Immersive Labs in key regions across the country, like this one in Belfast, will further support the development of this industry.”
Digital Catapult has launched its new Immersive Lab in the iconic Telegraph Building on Royal Avenue in Belfast city centre. Digital Catapult has launched its new Immersive Lab in the iconic Telegraph Building on Royal Avenue in Belfast city centre. Digital Catapult has launched its new Immersive Lab in the iconic Telegraph Building on Royal Avenue in Belfast city centre.