Litter research

Poster advertising Littering - it's not a good look campaign We recently conducted some independent research to evaluate the success of our ‘Littering. It’s not a good look’ advertising campaign which ran from June 2010 until mid 2011.

Although there’s been a 14 per cent reduction (since 2004) in the number of people who admit to littering and a three per cent drop in the past year, statistics show that people are still dropping litter.

While 43 per cent of our residents admit to littering, almost all those surveyed agreed that it is up to each individual to take responsibility for litter.

Each year in Belfast, we fine more than 1,000 people for dropping litter. Our research shows that the highest levels of littering are amongst: The reasons for littering remain the same - laziness, lack of bins and carelessness.

We spend £11 million per year on cleaning our streets, but everyone has their role to play in helping to make Belfast attractive and welcoming. We want to promote a sense of civic pride and help create a brighter city for everyone living in, working in and visiting Belfast.

Don't forget - if you are caught littering, you can be fined £50.