Litter research

We have carried out research into public behaviour and attitudes towards littering.

Key findings

Littering behaviour

Since 2004, the number of people who admit to littering has dropped 19 per cent.

The most commonly dropped items of litter are:
The people most likely to litter are: The main reasons for littering are: Almost everyone we surveyed agreed that it is up to individuals to take responsibility for litter.

Three in four people surveyed also supported stronger penalties for dropping litter.

Anti-litter advertising

We also asked people what they thought about our anti-litter advertisements: