• Advice
• Business
• Community
• Your council
• Environment
• Events
• Leisure and culture
• Jobs
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• Belfast brand
• About the brand
• Brand guidelines
• Logo without tagline
• Logo with tagline
• Promotional videos
• Contact details

Brand guidelines

You'll find detailed guidelines here to help you use the new brand.

• Download Belfast brand guidelines (PDF - 992KB)

The guidelines cover:

• the ethos behind the brand
• the new logo and how to use it
• taglines for the logo and how to use them
• the typeface to accompany the logo and taglines
• how to arrange and position the logo and taglines
• examples of where and when the brand should be used.

Typeface

A bespoke typeface called 'Moment' has been created for the Belfast brand.

• Download Moment typeface (EPS - 397KB)