Drug dealers don't care, do you?
Belfast Policing and Community Safety Partnership have launched the new Drug Dealers Don’t Care, Do you? campaign for 2017.
The main message of this campaign is that drugs tear lives and families apart, and we want anyone who has suspicions or concerns about drug dealing to call Crimestoppers anonymously on 0800 555 111.
This year, we have revamped the campaign, and have worked with Drug and Alcohol Coordination Teams (DACTs) to identify a target audience based on their knowledge of drug use in the community. The campaign includes advertising on radio, buses and bus shelters across Northern Ireland, with the main focus online, featuring two videos which will be used on social media and supported with television on demand advertising.
The campaign has been developed by Belfast PCSP in partnership with Crimestoppers, and is supported by the PSNI,The Department of Justice, alongside District Policing and Community Safety Partnerships and Drug and Alcohol Coordination Teams throughout Northern Ireland.
These videos focus on reporting drug dealing, while showing the wider impacts of recreational drug use, at an individual, family and community level.
The stories of Kenny and Kelly aim to show how more and more regular drug use and partying too hard can start to have an effect on your perspective, your priorities, your intentions, your behaviour and your actions.
Anyone who is suffering because of drug use, either a user themselves, or a family or friend can visit www.drugsandalcoholni.info
Following on from the advertising campaign, PCSPs and DACT Connections Services will offer local awareness raising sessions and events to reinforce the campaign messages and the role and function of Crimestoppers as an independent charity.
They will also highlight the risks associated with polydrug misuse and give an overview of available drug and alcohol support services available.