Beginner's Guide to Search Engine Optimisation
Date: 11 Mar 2020
Time: 9.30am - 12 noon
Venue: The Innovation Factory
Does the thought of doing search engine optimisation (SEO) make you nervous?
If you’re new to the world of digital marketing with your business or the organisation you work for, it’s important to know the basics of SEO for your success online. If you’re new to SEO or want to understand how to improve your visibility online, this free workshop is designed for you.
The workshop will cover:
- how search engines work
- conducting keyword research and tools you can use to do so
- getting the technical stuff right
- getting the on page stuff right
- local Search Engine Optimisation and Google My Business
- introduction to link building
- monitoring performance
By the end of the session you’ll understand the fundamental requirements for a successful approach to SEO and be energised to implement the tactics discussed.
There are a limited number of spaces available. Booking essential.
Bookings are managed by the The Digital Technology Programme. For more information and to register go to Eventbrite.
This project is part funded by Invest Northern Ireland and the European Regional Development Fund under the Investment for Growth & Jobs Northern Ireland (2014-2020) Programme.