Tourism

Storytelling

In our cultural strategy, A City Imagining, we recognised the importance of cultural tourism in our city's economy. Through storytelling, we can offer visitors authentic, local and cultural experiences.Our citizens, neighbourhoods and local communities are central to telling these stories.

Tourism priorities

Our cultural strategy outlines four priorities for tourism in Belfast:

• enhancing and enriching the visitor experience
• supporting tourism development across the city’s neighbourhoods
• focusing our tourism marketing and communications
• supporting skills development to enhance tourism growth and development

We’ve developed an implementation plan for 2020-2023 to deliver our cultural strategy. To ask for a copy, contact us by email tourism@belfastcity.gov.uk 

Tourism activity

Our tourism activities include:

• developing a Tourism Plan (link opens in new window) for Belfast
• working with delivery partners to support the development of tourism across our neighbourhoods
• supporting capacity-building and skills development with an emphasis on digital skills
• working with Visit Belfast on marketing, visitor servicing and business tourism

Sustainable tourism

It’s important groups and organisations that work together to make sure the tourism industry adopts sustainable practices. We’re working with Visit Belfast and other stakeholders to develop a citywide plan for long-term change.

We are supporting Belfast-based tourism and hospitality businesses that apply for the Green Tourism standard.

VisitBelfast

To find information on what to see and do in Belfast, go to VisitBelfast (link opens in new window).

Inclusive tourism

We offer free and practical training on inclusive tourism to help businesses improve communication and access for their disabled customers.

Food and drink tourism

We’ve worked to develop a Food and Drink Tourism Action Plan. The plan will help improve visitor experiences by developing food tourism experiences and raising the profile of local food and drink. We are doing this to achieve the ambitions of Belfast’s Make Yourself at Home tourism plan.

Food and Drink Tourism network

As part of this plan, we’ve set up a Food and Drink Tourism network, representing businesses from across the hospitality and tourism sectors. If you are a food and drink producer, provider or run food and drink experiences and want to join the network, email culture@belfastcity.gov.uk.

Taste Tuesday seminar series

We will be running our Taste Tuesdays mini seminar series in 2023. Our sessions will enable network members to hear from food and drink experts. The sessions will cover current issues important to the development of food and drink businesses and promotion of local food and drink. Each session will also offer members practical advice and training on food sustainability and running a sustainable business.

Draft Tourism Plan

Our Draft Tourism Plan consultation closed on Monday 7 February. 

Read our Draft Tourism Plan