HomeIntegrated Strategic Framework for Belfast Tourism 2010 - 2014
Our integrated strategic framework to co-ordinate tourism development in Belfast in 2010 - 2014 was published in March 2011.
Under the banner of Belfast Tourism: Gateway To The Future, the new framework aims to help the city, and its tourism industry, to benefit from continued growth in tourism, despite the economic downturn.
The strategy identifies a number of existing key destinations as well as number of emerging ones.
The strategy also identifies a number of themes for development which are integral to promoting Belfast as a unique destination:
- The Belfast Story
- maritime heritage and the Titanic Signature Project
- the Belfast Hills
- the River Lagan
- the Crumlin Road Gaol
- the need for a dedicated conference and exhibition centre.
It sets a number of targets to be achieved within the next five years. With 1.7 million overnight visitors to Belfast in 2009, the strategy seeks to increase this by 40 per cent, to 2.24 million by the end of 2014. It also seeks a 60 per cent increase in holiday visitors, a 20 per cent increase in bed-nights and a 20 per cent increase in visitor spend.
Download
- Download Executive Summary (PDF - 2.44MB)
- Download Integrated Strategic Framework for Belfast Tourism (PDF - 1.65MB)
Contact us
Tourism, Culture and Arts UnitDevelopment Department
Belfast City Council
4-10 Linenhall Street
Belfast
BT2 8BP
Email: culture@belfastcity.gov.uk
