Outlining our Renewed Ambition
As we continue to live with COVID-19 and its impact on all our lives, we must look towards the future and position our city and city region to take advantage of every opportunity.
Now is the time for us to be bold and brave in our vision for investment and continue the partnership and collaboration to realise the real estate ambitions of Belfast and the wider city region.
Collectively, we will continue to build on what has already been achieved to maintain our competitiveness and attractiveness, ensuring occupiers and investors recognise the Belfast investment opportunity.
Renewed Ambition – a joint public and private sector led initiative – aims to shape how we reimagine the future of our city now and act together to deliver it in the months and years ahead.
Over the past number of years, we have increasingly worked collaboratively to showcase investment and development opportunities across Belfast as we seek to deliver on our shared ambitions for the city as an exciting place to work, live, play and invest.
Renewed Ambition is just one element of an extensive plan laid out by Belfast City Council which details how it will support the city as it continues to address the impact of COVID-19 on our spaces and places and, crucially, how the real estate sector can respond as we learn to live with the virus.
Renewed Ambition will:
- Deliver a programme of content aimed at the real estate audience, both here and further afield;
- Drive a programme of engagement and advocacy to facilitate two-way conversations with policy makers and politicians, and showcase real opportunities to the global investor community;
- Through media and stakeholder engagement, reinforce that Belfast is ready for investment with so many of the key factors needed for recovery already in place;
- Deliver research to show the positive impact that real estate investment delivers for our communities.
Structured Programme of Activity
Renewed Ambition is delivering a structured programme focused on activities that help to ensure Belfast and the wider region is positioned to continue to attract investment and deliver on inclusive growth.
Research
Research aligned to the impact of real estate investment to inform the city proposition and narrative.
Events
Programme of content aimed at the local and international real estate audience which aims to showcase the Belfast Region for future investment though participation at virtual and in-person conferences and showcase events.
Engagement and Advocacy
Programme of engagement and advocacy to facilitate two-way conversations with policy makers and showcase real estate opportunities to the investor community. This aims to position the Belfast Region positively and seeks to identify and try to address barriers that investors, developers and occupiers may face when they consider Belfast as a destination.
Communications
Media engagement reinforcing positive messaging around Belfast’s investment proposition through international marketing and communication campaigns targeting the national and international real estate investment and development community.
Repository
A shared access repository on the Invest in Belfast website which facilitates sharing of data, marketing collateral and intel to help ensure consistent messaging and shared narrative is used by all partners when promoting the city region.
The future
As we look ahead to the future, our objectives are:
- Continue to build collaboration and partnership in the city and wider region
- Continue to promote and market Belfast outside Northern Ireland
- Increased engagement and advocacy with all key stakeholders, in particular target investors and government
Renewed Ambition 2022/2023
For 2022, we will continue to deliver an exciting collaborative programme of activity across the key pillars of Research, Events, Engagement and Advocacy, Communications and Repository. The programme will also include a return to international real estate conferences such as UKREiiF, MIPIM 2023 and Investor showcase events in London and Dublin, to showcase our city to a global audience.
Sponsorship packages for 2022/2023
Our sponsors are valued partners in the continued pillared approach. Headline, Platinum and Gold sponsorship packages for 2022/2023 are shown in these tables.
Headline sponsorship package
| Headline sponsorship package activity £40,000 |
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Platinum sponsor package
| Platinum sponsorship package activity £20,000 |
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Gold sponsorship package
| Gold sponsorship package activity £10,000 |
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To buy a sponsorship package, go to Renewed Ambition 2022/2023 Programme sponsorship form (link opens in new window).
Thank you to our partners for their continued commitment to promoting Belfast, and wider city region, on a global stage.
