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Belonging to Belfast

By 2028, following an unparalleled programme of story collection across the city and beyond, an exciting new visitor destination will open. It will reflect the unique spirit of Belfast through a variety of media and a mix of immersive experiences. It will drive culture-led regeneration across the city, enabling international and local visitors to connect with Belfast and one another through stories, screen and social spaces. Located on the historic site where North Street meets Royal Avenue, this £100m landmark development will create a major tourism anchor right in the city centre - an authentic experience with Belfast’s people and personality at its heart.

Image courtesy of Grimshaw Architects

As part of the Belfast Region City Deal, this will be a transformational investment in the city, positively impacting Northern Ireland and the island of Ireland as a whole. Celebrating Belfast's people and places, it will provide more reasons to visit Belfast, encouraging visitors to explore the city and beyond, whilst also supporting new and better jobs.

Our plans are ambitious, inclusive and support the Belfast we are creating.