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Council supports JAM initiative to remove communication barriers

14 Nov 2017
Belfast City Council is giving its support to an initiative which allows people with learning difficulties and communication barriers to ask for an extra minute of patience when in customer service situations.

The NOW Group is now launching a training platform for businesses – including an online course - which will allow them to ensure their staff are equipped to provide an excellent service to JAM Card users.

The JAM Card, which stands for Just A Minute, is a social innovation from NOW Group an organisation that supports people with learning difficulties and autism into employment.

It was their service users who said they would like a discreet way of telling people that sometimes they need a little extra time and patience.

The JAM Card was created first as a credit card sized card and has recently been developed into an app for smartphones which received a Highly Commended award in the Innovation in Digital category at the DANI Awards this year.

The training has been tested by partner organisations during a development phase including Belfast City Council.

John Walsh, City Solicitor at Belfast City Council said: “Belfast City Council is delighted to be a JAM Card Friendly Organisation as we are committed to improving our customer service to everyone.

"When NOW Group approached us we could immediately see the benefits for those who use our service. We believe that the training platform is a valuable resource which has been tested by some of our staff and I look forward to rolling it out across the council.”

Head of Business Development at NOW Group Diane Hill commented:“The JAM Card was initially launched in 2012 and there are over 8,000 people using it now. Feedback from users has been great, however many commented that they would like to know that businesses are aware of the JAM Card before they show it.

"We hope that the launch of the JAM Card Friendly business package will mean that businesses will proudly display that they welcome JAM Card holders and ensure that their staff are providing excellent customer service to all.”

To find out more visit
JAM card launch