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Lord Mayor welcomes Reward investment in Belfast

30 Nov 2017
The Lord Mayor, Councillor Nuala McAllister, has welcomed the news that Reward, Europe’s largest card-linked offers and loyalty platform provider, is establishing a new software engineering team in Belfast, creating up to 60 new jobs.

“This is further evidence of Belfast’s growing reputation as a global centre of excellence in this field,” she commented.

“Just earlier this week, we saw the opening of the new Immersive Lab in the city centre, a venture which will further cement our city’s position as a hub for the creative and digital sectors. This investment by Reward is a further boost to our credentials as a city at the cutting edge of technological advancement of every kind, and a testament to the will and desire of everyone concerned to attract top quality investors to Belfast, for the betterment of both the city economy and our people as a whole.”

Working with some of the world’s largest retailers from Amazon to Waitrose, Reward is developing a cloud based platform that enables retailers to optimise their marketing spend by providing loyalty incentives directly to customers based on their historical spend.

Founded in 2001 by Gavin Dein, the son of David Dein who co-founded the English Premier League and was Vice Chairman of Arsenal Football Club, Reward has grown into a multi-award-winning loyalty and Card Linked Offers business.

Reward currently employs 80 people at its offices in London and Hertfordshire.
Lord Mayor of Belfast, Councillor Nuala McAllister