Belfast brand

A new brand for Belfast has been designed to help promote the city.

It acts as the heart of Belfast, reflecting its warm and welcoming nature.

It also shows the city as welcoming, dynamic, vibrant, energetic and inspiring.

We hope that the brand will:

make it easier to attract visitors and investors to the city
help us to sell products and services related to Belfast
provide direction for all marketing activities associated with Belfast
promote Belfast as the main economic and social hub for Northern Ireland.

You'll find everything you need to use the brand here, including:

Guidelines

Download Belfast brand guidelines (PDF - 992KB)

Logos

View logos without tagline
View logos with tagline

Typeface

A bespoke typeface called 'Moment' has been created for the Belfast brand.

Download Moment typeface (EPS - 397KB)