Go Succeed: Mastering email marketing

Date: Monday 23 June 2025, 12.30pm to 2.30pm

Venue: Online

Category: Business, Free, Online

This session will be based on MailChimp but key concepts can be adapted for other email marketing platforms including Brevo, MailerLite and Klaviyo.

The masterclass will explore:

Choosing the right email marketing platform: learn how to select the best platform for your business
Building a quality email list: learn practical, proven ways to grow your list with engaged subscribers, explore online and offline tactics that attract the right audience and keep your list GDPR-compliant
Crafting compelling subject lines: discover how to write subject lines that grab attention and boost open rates
Designing emails that convert: understand the importance of layout, eye-catching visuals, and easy-to-scan content
Creating clear calls to action (CTAs): learn how to highlight CTAs with clickable buttons and hyperlinks, ensuring your emails convert from the inbox to the sales page.
Repurposing content effectively: learn how to reuse content from your website and other sources to keep your emails fresh and relevant.
Building and segmenting your audience: learn best practices for growing your email list and segmenting your audience for more personalised and effective communication
Leveraging automation in email marketing: discover how to automate your email marketing efforts to save time, increase efficiency and deliver timely, personalised messages to your audience
Analysing and optimising campaigns: understand how to measure the success of your email campaigns and use data-driven insights to continually improve performance

It is free to attend the masterclass, but you need to register. To register, go to Go Succeed: Mastering email marketing (link opens in new window).

This Go Succeed masterclass is open to people in Northern Ireland at the early stages of their business. The workshop is facilitated by Enterprise Northern Ireland.