Stop them in their tracks: window-dressing for the Belfast Fleadh

Date: Monday 27 July 2026, 10am to 12 noon

Venue: East Belfast Enterprise

Category: Business, Fleadh Belfast, Free

If you're an independent retailer, gift shop, boutique, café, salon or customer-facing business, learn effective visual merchandising techniques to help your business stand out while the Belfast Fleadh is on.

This interactive workshop will cover how to:

create eye-catching window displays that stop people in their tracks
use colour, lighting, props and storytelling to create displays that capture attention
incorporate the Belfast Fleadh theme into your business while staying true to your own brand
showcase products in ways that encourage customers to browse and buy
make the most of your existing stock and display materials without the need for a large budget
understand the way customers naturally look at and move through a shop window, and
create displays that encourage visitors to take photographs and share your business on social media.

Mags McAlpin from Creating Retail Magic will provide practical advice and real-life examples of increased footfall and improved customer engagement through creative visual merchandising.

At the end of the workshop, you'll have new ideas and confidence to create a window display that:

attracts attention
encourages people to walk through your door, and
helps your business make the most of the Belfast Fleadh.

To register for this workshop, go to Stop them in their tracks: window-dressing for the Belfast Fleadh (link opens in new window).