Turn Belfast Fleadh visitors into customers

Date: Monday 20 July to Thursday 30 July 2026, 10am to 12 noon

Venue: Various locations

Category: Business, Fleadh Belfast, Free

Belfast-based businesses can register for this free interactive workshop.

If you’re a retailer, café, restaurant, hospitality business, beauty salon, visitor attraction or service provider, discover practical ideas to encourage visitors to stay longer and turn first-time customers into returning customers.

During the workshop, you will:

• identify the opportunities the Belfast Fleadh presents for businesses in your local area
• explore practical ways to attract more visitors and increase customer spending
• discover creative, low-cost marketing ideas that can be implemented in just a few days
• learn how to create memorable customer experiences that encourage visitors to share their experience online
• explore ways to collaborate with neighbouring businesses to increase footfall across your area
• generate ideas for promotions, themed events, partnerships and visitor experiences that complement the Belfast Fleadh's Fringe programme, and
• develop an action plan tailored to your own business.

The workshop will give you an opportunity to exchange ideas with other local businesses, share experiences and develop practical solutions that can be implemented immediately.

Whether your goal is increasing sales, raising your profile or encouraging visitors to return after the event, this workshop will help you turn the excitement of the Belfast Fleadh into lasting business opportunities.

Workshop dates and locations 

The workshop will run on:

• Monday 20 July in East Belfast Enterprise, to book this workshop, go to Turn East Belfast Fleadh visitors into customers (link opens in new window)
• Thursday 23 July in Ormeau Business Park, to book this workshop, go to Turn South Belfast Fleadh visitors into customers (link opens in new window)
• Wednesday 29 July in North City Business Centre, to book this workshop, go to Turn North Belfast Fleadh visitors into customers (link opens in new window)
• Thursday 30 July in Ortus, to book this workshop, go to Turn West Belfast Fleadh visitors into customers (link opens in new window)