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  • Storytelling

    In our cultural strategy, A City Imagining, we recognised the importance of cultural tourism in our city's economy. Through storytelling, we can offer visitors authentic, local and cultural experiences.Our citizens, neighbourhoods and local communities are central to telling these stories.

  • Tourism priorities

    Our cultural strategy outlines four priorities for tourism in Belfast:

    • enhancing and enriching the visitor experience
    • supporting tourism development across the city’s neighbourhoods
    • focusing our tourism marketing and communications
    • supporting skills development to enhance tourism growth and development

    We’ve developed an implementation plan for 2020-2023 to deliver our cultural strategy. To ask for a copy, contact us by email 

  • Tourism activity

    Coronavirus (COVID-19) has had a devastating impact on tourism. Our tourism activity will include:

    • developing a Tourism Plan (link opens in new window) for Belfast
    • working with delivery partners to support the development of tourism across our neighbourhoods
    • supporting capacity-building and skills development with an emphasis on digital skills
    • working with Visit Belfast on marketing, visitor servicing and business tourism

    But during coronavirus (COVID-19), we might need to change our tourism plans to support stabilisation and recovery.

  • Sustainable tourism

    It’s important groups and organisations that work together to make sure the tourism industry adopts sustainable practices. We’re working with Visit Belfast and other stakeholders to develop a citywide plan for long-term change.

    We are supporting Belfast-based tourism and hospitality businesses that apply for the Green Tourism standard.

  • VisitBelfast

    To find information on what to see and do in Belfast, go to VisitBelfast (link opens in new window).

  • Draft Tourism Plan

    Our Draft Tourism Plan consultation closed on Monday 7 February. We will be taking all your feedback on board and launching our final plan later this spring.

    Read our Draft Tourism Plan

Tourism, culture and arts

4th floor, 9 Adelaide, 9-21 Adelaide Street, Belfast BT2 8DJ

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