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Our £575,000 XR funding competition is now closed. The fund aims to bring together innovators from our creative industries sector with our leading tourism organisations to explore how immersive technology will enhance future visitor attractions across the Belfast region, including the landmark Belfast Stories.
The Augment the City challenge competition, led by our City Innovation Office and funded by the Belfast Region City Deal (link opens in new window), was open to local businesses interested in developing ideas, proof of concepts, and prototypes, using immersive technologies such as augmented reality (AR), virtual reality (VR) and mixed reality to enhance visitor attractions.
We'll publish updates on this page.
The Augment the City Challenge Fund is funded by the Belfast Region City Deal (BRCD) (link opens in new window). The BRCD is an ambitious £1 billion programme of investment that aims to deliver inclusive economic growth in the Belfast region and cuts across the responsibilities of local councils, the Northern Ireland Executive and UK Government. The BRCD partnership is comprised of the Belfast region’s six local authorities, four further education colleges, and two universities.
We’re supporting people working in Belfast’s innovation and creative industries sectors to build their capacity in using emerging technologies (with a focus on immersive), so they can access funding and finance opportunities for product development and prototyping.
We’re working with Digital Catapult NI to offer two free Creative Capacity sessions, aimed at a broad range of Belfast based SMEs, from those working on sports science, tourism and cultural projects, to manufacturing and engineering.
You’ll hear inspiring stories and case studies from a mix of Global XR brand leaders and NI based creative industry start-ups. They’ll give a unique insight into the exciting world of Immersive Technology, an understanding of the tools and skills required to create compelling, successful Immersive Technology projects across a range of sectors - and how you can apply them to your business.
We’ll cover next-generation interfaces, XR workflows and give the inside track on how immersive tech giants and local businesses are already working with major companies, SMEs and creatives to put this technology into real use cases. You’ll also have the chance to try some amazing immersive experiences for yourself.
You might be working in graphic design, illustration, advertising, animation or gaming, or with 2D or 3D design via CAD software, but haven't yet realised how implementing AR, VR or MR workflows could enhance your business.
Following the Creative Capacity sessions, Digital Catapult will provide the opportunity for a limited number of businesses who have attended to pursue one-to-one mentoring. It’s an opportunity to delve deeper into Immersive Technology and how it can make a difference to your projects or working practices through efficiencies, cost savings and marketing impact, and more.
We’ll share further details at the Creative Capacity sessions.
The fund awarded £120,000 to six proposals from Belfast's creative and digital businesses, artists, and innovators to develop innovative visitor experiences that will animate and enrich the city’s Maritime Mile (link opens in new window).
They will collaborate with heritage organisations and communities along the Maritime Mile in early 2024 to develop prototypes which use technologies such as augmented reality, virtual reality, and artificial intelligence, to encourage more visitors and local people to explore the historic area which connects attractions, sculptures and viewing points on both sides of the River Lagan.
The projects are part of the Belfast HUB-IN (Hub of Innovation) programme, developed by our City Innovation Office in partnership with the Maritime Belfast Trust and funded by the European Union’s Horizon 2020 initiative to explore how digital innovation can help to sustain, enhance, and preserve the Maritime Mile’s rich and unique heritage.
To read more information on the Belfast HUB-IN, go to Smart Belfast City (link opens in new link).
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